Born To Buy: The Commercialized Child and the New Consumer Culture

Born to Buy by Juliet B. Schor is a powerful and academically airtight indictment of the advertising industry's targeting of children literally from birth while using ever more aggressive tactics. Through her original research, Schor demonstrates the disturbing effects that overexposure to media at young ages can have on children both at the individual and macro levels. Born to Buy is brilliantly researched and gracefully spun and will leave the reader with renewed insight on advertising and its role in media ethics as a whole. Highly recommended.